July 2009
3 posts
Moved (again)
I’m here now.
It’s nice to have a home :)
A Million Little TV Spots
When I hear that the ad agencies and ad networks are starting to play nice together, I’m struck by the fact that the conversation keeps focusing on how large media clients are going to better utilize the new technologies afforded to them by microtargeting, mass personalization, and segmentation.
It’s as though, having shown up for a rugby match dressed for badminton, Publicis and WPP...
This is going to be big: Virtual DVR gets the...
To date, the convergence of digital media and television (a distinction which, post-6/19 is largely semantic) has been stymied by one fundamental difference between these media: time sequencing.
Despite TiVo and OnDemand and Slingbox and others, television is still largely - for most people - a time-bound medium. Even though many cable, sattelite and over-the-air viewers are able to time-shift...