If technology can’t do the job, try lawyers
Microsoft is suing click-fraudsters
While their counsel and others make the valid point that this is more about creating precedent for future legal action, the fact remains that Microsoft’s technological solution to this problem failed, and they’ve fallen back on legal action to “change the economics” of the confrontation.
Translation: it is cheaper and easier for them to sue than to solve the technical problem. And while that works just fine in terms of domestic defendants, it’s going to be much more difficult and expensive for them to find, let alone sue, more sophisticated fraudsters operating out of foreign locales.
The legal aspects of this are no less a cat-and-mouse game than the technological aspects are.
2 years ago • Notes